Pride Or Die

Pride Or Die was born in 2005 with the launch of its website, focused on modern combat sports, particularly Mixed Martial Arts (MMA). Its founders, passionate about MMA, tattoos, and urban culture, which encompasses the lifestyle of combat sports, underground music, and related fields, decided to express their style in a clothing line that merges all these influences.

The brand's first major step was the launch of the "Gold Family" t-shirt in collaboration with Venum. Its success was overwhelming, selling out quickly and requiring a second edition due to high demand. 

Towards the end of 2011, Pride Or Die evolved into a professional brand, expanding its distribution to stores in various countries. 

Its garments have been worn by big names in the combat world, such as: Denis Kang (UFC, Pride FC), Jerome Le Banner (K-1 champion), Jamie Varner (WEC champion), Thomas Din (UFC veteran), Norman Paraisy (Bellator fighter), Jeremy Stephens (UFC fighter), Jean-Charles Skarbowsky (Muay Thai legend).

With a design that combines aggression, originality, and the essence of combat, Pride Or Die continues to grow and establish itself in the MMA apparel market, not only for professional fighters but also for fans of these sports. Its commitment to innovation and quality makes it one of the leading brands for fighters and combat sports enthusiasts.

At RoninWear, you'll find the latest Pride Or Die models, designed for those who carry the passion for fighting deep within their soul.